German Bundesliga Sponsorship Deals 2023

German Bundesliga has a specific fanbase who loves attacking and counter-attacking football the most. The league is highly popular in Germany but may not have that much of a spread fanbase worldwide unlike EPL or La Liga. Bundesliga’s majority of the worldwide fanbase is Bayern Munich fans. Whatever here we are to reveal the complete sponsorship guide of the mentioned league. Let’s take a detailed look at the German Bundesliga Sponsorship Deals. La Liga Sponsorship Deals 2023 (Revenue, List).

German Bundesliga Sponsorship Deals

All the German Bundesliga Sponsorship Deals are presented with details here. Know who Sponsored Bundesliga, the Bundesliga Sponsors list, Sponsorship Revenue, and more.

Who Sponsored Bundesliga?

Multiple companies or brands do endorse Bundesliga. The number is no less than 6 and is in the double digits including all sponsors. The official page contains 6 sponsors while there are a few more as well. Find which brands sponsor Bundesliga as of 2023.

  • Amazon Web Service (AWS)
  • EA Sports
  • Derbystar
  • Milka
  • Sky Deutschland
  • Topps
  • Tipico
  • DAZN
  • Viaplay
  • Sorare

German Bundesliga Sponsors

See all Bundesliga sponsors including each brand’s role.

Brand or Company NameSponsor Type or Role
Amazon Web Service (AWS)Insights Partner
EA SportsLicensing Rights Owner
Sky DeutschlandNational TV Broadcasting Partner
MilkaMarketing Sponsor
DerbyStarBalls Sponsor
ToppsNFT Partner
Tipico (only on German language website)Gambling
Viaplay (not on the official partner page)Broadcasting
DAZN (not on the official partner page)Broadcasting
Sorare (not on the official partner page)Fantasy Platform

Bundesliga Sponsorship Revenue

See how much each sponsor company has to pay to endorse the German Bundesliga. Here is the chart of the revenue that the German Bundesliga makes through sponsorship deals.

Sponsor NameAnnual Worth in US CurrencyAnnual Worth in European Currency
EA SportsUnrevealed (Est. 20 Million US Dollars)Unrevealed (18.4 Million Euros)
MilkaUnrevealed (Est. 8.9 Million US Dollars)Unrevealed (8.2 Million Euros)
Derbystar4 Million US Dollars3.68 Million Euros
Topps1 Million US Dollars920k Euros
Sky DeutschlandUnrevealedUnrevealed

Bundesliga Sponsor Ball

DerbyStar signed the deal with Bundesliga for the first time in 2017 when it replaced Adidas as the official ball supplier of the league. The sports manufacturing industry has extended its deal to continue at least until the 2026 campaign to have the right to provide official match balls. The latest renewed deal says that Derbystar will have to pay 4 million US Dollars every season to the league authority.

German Bundesliga Sponsorship Deals
Bundesliga Sponsor Ball

Bundesliga Title Sponsor

German Bundesliga doesn’t have a title sponsor at the moment. The league is simply known as the Bundesliga or German Bundesliga. However, if you’re searching for the Austrian Bundesliga title sponsor, then it’s “Admiral Bundesliga”. Admiral replaced Tippico as the title partner of the Austrian top flight. But the German Bundesliga currently has no title sponsor.

Does Amazon Sponsor Bundesliga?

Yes, Amazon Web Service which is shortly recognized as AWS, is serving as the new technology provider of the German Bundesliga. It is the official insight partner for the alluded competition. AWS features exceptional technology and a machine learning system. And hence is able to unlock more than 3.6 million data points per match.

How much Revenue does the Bundesliga generate?

The German Bundesliga actually generates around 3.5 billion euros each campaign. The exact sum for the 2020-21 campaign was 3.47 billion in European currency.

Who has Bundesliga rights in Germany?

German Bundesliga is shown on Sky Sport Bundesliga and DAZN. The alluded broadcasters will enjoy the privilege from 2021–22 to 2024–25. DAZN has the rights for Friday and Sunday encounters while Sky will televise matches on Saturday, Tuesday, and Wednesday. English Premier League Sponsorship Deals 2023.


Lincoln Shifat

Sports writer and expert Lincoln Shifat joined GTV in 2022. He's long been established as one of the football & cricket freaks in the community. He is always active with updated football news happening around the globe.

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